MPPI - non-advised sales tips
To demonstrate TCF for a non-advised sale, you’ll need to evidence to the FSA that you have controls in place to prevent sales staff:
- inadvertently offering advice to the customer
- providing information on policies selectively
These controls might include:
- procedures requiring the consultant to confirm in writing and to the customer how many products are available that meet their demands and needs in full or in part – giving the customer all of the possible options
- sales scripts designed and tested to ensure the benefits of a given product are balanced against the limitations
- sales scripts designed to ensure that one product isn’t inadvertently ‘promoted’ over and above another
- regular training/refresher courses in how to conduct a non-advised sale – with related exams/tests
- ‘lessons learned’ workshops when mistakes are made
- regular monitoring of sales consultants via file checks and telephone monitoring
- partially withheld bonuses for failure to follow telesales scripts or procedures for non-advised sales
- a balanced approach to incentives – for example rewarding in equal measure a compliant non-advised sales procedure which does not proceed to a sale and an actual sale
- using your own and insurers’ MI (Management Information - eg cancellation statistics by product or staff member) to target compliance monitoring in the highest risk areas
- records to evidence all of the above
Bear in mind that the FSA states that if you aren’t able to put in place adequate controls to prevent advice being given, you would need to sell on an advised basis and comply with suitability rules. This may mean applying for a variation of permission. For FSA guidance on what constitutes advice read the perimeter guidance (PERG 5.8) on the FSA website.
FSA related links
FSA perimeter guidance on what constitutes advice (opens new window)